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Executive Board

Jacob Welch, President

Pure Waters Board Member since 2015

Residence: Seneca Lake Southwest quadrant

Jacob “Jake” Welch is a retired trial attorney who practiced in the Corning and Finger Lakes area for almost four decades. He and his wife Karen bought their cottage on Seneca Lake in the year 2001. They now live there full-time. Jake was the past Vice President of Operations for Seneca Pure Waters and helped to initiate its membership drive in 2018. He is also the head of the Pure Waters political action committee and interfaces with the Finger Lakes Regional Watershed Association.

Jake is an avid sailor and also enjoys fishing, diving and swimming on Seneca lake. In fact, he is in or on the water so much that his neighbors call him “Aquaman”. He loves being at his cottage; reason being , it’s simply the best place on earth for his friends and family to gather and enjoy the best in life.

While now enjoying the benefits of retirement, Jake’s years as a successful advocate in the courtroom are now needed to confront the serious two prong threats that global warming and increased nutrient loading pose to Seneca Lake. He truly believes, while an enormous undertaking, that even the biggest problems can be tackled by collaborative, energetic and intelligent effort. He sees Seneca Pure Waters, with its lake wide base and scientific bent, as a key player in finding solutions that will keep our lake the treasure it has been for countless individuals.

Rich AdamsVice President of Water Quality

Pure Waters Board Member since 2019

Residence: Seneca Lake Northeast quadrant

After working in Pennsylvania for over 40 years on water quality regulations, assistance to watershed groups, and restoration projects, Rich and his wife Sandy have settled in on the Lake at Willow Cove where they would like to help make a difference in the future preservation and protection work with Pure Waters.  “This is a gift we must hold dearly, for our kids and grandkids. Our work today will be multiplied through generations:.

Frank DiOrio, Vice President of Operations

Pure Waters Board Member since 2018

Residence: Seneca Lake Southwest quadrant

Frank is a retired Service Vice President with experience both in the Field and in the Corporate Service environments.  His career included 32 years at Eastman Kodak Company and 10 years at Pitney Bowes.

Frank purchased his cottage on Seneca Lake in 1992 and has lived on the lake year round since retiring in 2015.  One of his major undertakings was to convert his small cottage to a year round home, doing much of the work himself.

The Pure Waters organization has been a big interest of Frank’s, since becoming a member in 1992.  After retiring, Frank’s assignments have included Stream Monitoring volunteer, Stream Monitoring Sub-Team Leader for the Outlet Trail, HABs volunteer, HABs Director, Board of Directors and now Vice President of Operations.

Frank very much enjoys being part of Seneca Lake Pure Waters Association.  First and foremost, he feels a real responsibility to preserve and protect this beautiful resource that he and his family have enjoyed for many years.  He wants to make sure continuous improvement of lake water quality is a way of life around the lake.

Frank and his wife, Nancy, enjoy lake living year round.  In the summer, boating and relaxing on their dock is what they enjoy doing most.  And of course, having the whole family and the grandchildren at the lake on a beautiful day is the all-time best. 

Frank is committed to do all he can to make sure our lake is there to enjoy for many generations to come.

Dr. John Cooley, Secretary  

Pure Waters Board Member Since 2020

Residence: Southwest quadrant

John Cooley is a family physician who moved from Rochester to Yates County in 1994 to work in the Dundee Family Health Center and Soldiers and Sailors Hospital in Penn Yan.  He served as school physician for Dundee Central School until his retirement in 2021.   He has sailed his Penguin class dingy on Keuka and Seneca Lakes and on Lake George.    

Frank Case, Treasurer 

Pure Waters Board Member Since 2015

Residence: Northeast quadrant

Frank Case is a busy man, as he is the owner/operator of his own farm.  Frank spent 27 years as Varick Town Justice, and is also a retired teacher.  He is a past President of the Finger Lakes Federal Credit Union, and has sat on the Board of Directors for the Seneca County Cornell Cooperative Extension.  

Frank feels that without a doubt, Seneca Pure Waters' work is necessary in order to protect it's water quality, and feels the affects of the decline due to his proximity to Reeder Creek.

Board Members

Term Expires 2021:

Thomas Burrall (Geneva)

Frank Case (Romulus)
Frank DiOrio (Himrod)

Jacob Welch (Himrod)

Term Expires 2022:

Rich Adams (Geneva)

Kelly Coughlin (Geneva)

Peggy Focarino (Penn Yan)

Larry Martin (Penn Yan)

Bill Roege (Penn Yan)

Term Expires 2023:

John Cooley, M.D. (Dundee)

James McGinnis (Watkins Glen)

Maura Toole (Lodi)

Term Expires 2024:

Dan Corbett (Himrod)

William McAdoo (Geneva)

Administrative Team

Kaitlin Fello, Association Director

Pure Waters Member Since 2017

Residence: Seneca Lake Northwest Quadrant

After receiving a Masters in Water Resources Engineering at SUNY Environmental Science and Forestry, Kaitlin moved back home to Seneca Lake.  Having grown up around the Lake, the converging threats to Seneca's water quality were more apparent than ever, which brought Kaitlin to support Seneca Pure Waters.  She has a background in communications and management, and spends her free time gardening and getting on the lake as much as possible!

Email Kaitlin - Kaitlin@SenecaLake.org 

Jody Tyler, Administrative Assistant

Pure Waters member since 2015

Resident: Between Keuka and Canandaigua Lakes

Jody moved to the Finger Lakes from the west side of Rochester to attend Keuka College in 1996, fell in love with the area and decided to make this her home!  While holding a full-time director of member services position at the Yates County Chamber of Commerce since 2004, she found her home within a small community between Canandaigua and Keuka Lakes. When an opportunity to help Pure Waters on Seneca appeared in 2015, she jumped on it and has been helping the team behind the scenes ever since. 

Jody is an avid hiker, kayaker and enjoys the four seasons of New York with her daughter, Jayde.  Her love for nature, animals, art and music keep her busy and happy.  She supports local and enjoys being earth conscious and looks forward to finding the next new green product or way to recycle or upcycle! 


Seneca Lake Pure Waters Association

P.O. Box 247

Geneva, NY 14456

Email: Info@SenecaLake.org

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