July 2025 News

Monthly Archives: July 2025
Pure Brew
July 24, 2025

Pure Brew Week Returns to Protect Seneca Lake

GENEVA, NY – A crisp Pilsner brewed with local ingredients and a clean-water mission is back on tap this summer as PURE Brew Week returns. Crafted by the Seneca Lake Order of Brewers (SLOBs) in collaboration with the Seneca Lake Pure Waters Association (Pure Waters), PURE Brew 2025 — known as “PURE Pils” — is brewed with 100% New...
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Now Hiring
July 17, 2025

Now Hiring: Association Director for Seneca Lake Pure Waters

GENEVA, N.Y. – Seneca Lake Pure Waters Association, a nonprofit dedicated to protecting and preserving the water quality of Seneca Lake, is seeking a passionate and experienced Association Director (or Executive Director, commensurate with experience) to lead the organization’s daily operations and growth. For the PDF of the job listing, click here. About UsWe are...
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2025 Auction
July 14, 2025

2025 Seneca Lake Online Auction | Bid to Protect the Lake

GENEVA, N.Y. — Seneca Lake Pure Waters Association is excited to announce that its popular 2025 Online Auction is officially open for bidding! Community members, supporters, and lake lovers near and far can bid from anywhere to help protect Seneca Lake water quality and support local conservation efforts. The fully virtual auction runs now through...
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Cladophora
July 1, 2025

Understanding Cladophora: What Green Algae Means for Seneca Lake

GENEVA, N.Y. – If you’ve spent time along Seneca Lake’s shoreline during the summer, you may have noticed green, stringy algae clinging to rocks or washing up in mats along the water’s edge. This is likely Cladophora, a naturally occurring green algae that is common in clear, nutrient-rich freshwater lakes. In small amounts, Cladophora plays a helpful...
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