News

Seneca Lake Pure Waters Launches Store for Lake Protection

Geneva, NY — Seneca Lake Pure Waters Association (Pure Waters) is excited to announce the launch of its brand-new online store! Now open, the store features a variety of merchandise that lets you show your love for Seneca Lake while directly supporting efforts to protect its natural beauty and health.

From apparel and eco-friendly totes to drinkware and accessories, every purchase helps fund vital water quality programs, educational outreach, and lake protection initiatives. Whether you’re a year-round resident, a seasonal visitor, or simply someone who cherishes Seneca Lake, there’s something for everyone.

“This is a great way for our community to support the lake while also spreading awareness,” said Kelly Blackhurst, Community Engagement Coordinator for Pure Waters. “Every item you buy helps us keep Seneca Lake healthy and beautiful for generations to come.”

Start shopping today at https://slpw25.itemorder.com/shop/home/ and make a difference with every purchase!

Seneca Lake Pure Waters Association is a 501(c)3 organization committed to preserving, protecting, and promoting the abundant resources of the largest Finger Lake. Seneca Lake is a source of drinking water, recreation, and economic opportunity for the greater community and its visitors. Our programs and partnerships make it possible to monitor water quality, educate the public, and evaluate threats to ensure the a healthy future for Seneca Lake and those who depend on it.