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Seneca Lake Wine Trail Supports Pure Waters Association

GENEVA, N.Y. – For the second year in a row, the Seneca Lake Wine Trail (Wine Trail) has chosen Seneca Lake Pure Waters Association (Pure Waters) as the beneficiary of its Wine & Experience Auction, held March 21 to 24, 2025. A portion of the proceeds from the auction, totaling $3,645, will go directly to Pure Waters to help support its mission to protect and preserve Seneca Lake.

“We’re so thankful for the continued support from the Wine Trail and its member wineries,” said Mark Gibson, Chair of the Membership and Fundraising Committee at Pure Waters. “This donation helps us keep doing the work to care for the lake, both now and for future generations.”

The Wine & Experience Auction brings together wine lovers, businesses, and community members who all care deeply about the health of Seneca Lake. The lake is at the heart of life here—it matters to residents, visitors, and winemakers alike.

“We’re proud to support Pure Waters Association and the work they do,” said Brittany Gibson, Executive Director of the Seneca Lake Wine Trail. “The health of Seneca Lake affects all of us. This auction is one way we show our support, but it’s also about a shared commitment to protecting something we all rely on.”