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Blog Archives
Seneca Lake, photo credit: Seneca Lake Wine Trail
December 29, 2025

First Day Hikes Near You

GENEVA, N.Y. – Looking for a simple, refreshing way to kick off the New Year? First Day Hikes are a great excuse to get outside on January 1, 2026 and start the year with fresh air, movement, and a little perspective. First Day Hikes are happening all across New York State, hosted by parks, trail...
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December 9, 2025

Seneca Lake Update: HABs, Hemlocks, and More

GENEVA, N.Y. – Seneca Lake Pure Waters Association (Pure Waters) President Bill Roege recently joined FLX Morning Podcast last week to share updates on Pure Waters’ work, including invasive species management, water quality monitoring, municipal engagement, and the annual appeal. The conversation highlighted a busy year of progress, unusual trends on the lake, and the...
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Pure Brew
September 24, 2025

PURE Brew Collaboration Raises $8,021 for Seneca Lake

GENEVA, N.Y. – Seneca Lake Pure Waters Association (Pure Waters) is beyond grateful to the Seneca Lake Order of Brewers (SLOBs) and Grist Iron Brewing Company for presenting us with a donation of $8,021 raised through this year’s PURE Pils collaboration brew. The check was presented last night, September 23, 2025, at a reception hosted...
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Larry Martin
August 27, 2025

Larry Martin of Seneca Lake Pure Waters Receives NYSFOLA Award

GENEVA, N.Y. – Seneca Lake Pure Waters Association (Pure Waters) is thrilled to announce that Larry Martin, a long-time dedicated volunteer and board member, has been honored with the 2025 New York State Federation of Lake Associations (NYSFOLA) Lake Steward Award. The award was presented at the annual NYSFOLA conference held May 2-3, 2025, at...
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Pure Brew
July 24, 2025

Pure Brew Week Returns to Protect Seneca Lake

GENEVA, NY – A crisp Pilsner brewed with local ingredients and a clean-water mission is back on tap this summer as PURE Brew Week returns. Crafted by the Seneca Lake Order of Brewers (SLOBs) in collaboration with the Seneca Lake Pure Waters Association (Pure Waters), PURE Brew 2025 — known as “PURE Pils” — is brewed with 100% New...
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2025 Auction
July 14, 2025

2025 Seneca Lake Online Auction | Bid to Protect the Lake

GENEVA, N.Y. — Seneca Lake Pure Waters Association is excited to announce that its popular 2025 Online Auction is officially open for bidding! Community members, supporters, and lake lovers near and far can bid from anywhere to help protect Seneca Lake water quality and support local conservation efforts. The fully virtual auction runs now through...
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May 30, 2025

2025 Seneca Lake Summer Guide Now Available

GENEVA, N.Y. – The 2025 edition of our Summer Guide & Business Directory is now available. This resource is designed for anyone who loves Seneca Lake—whether you’re a resident, visitor, volunteer, or business owner. Inside the guide, you’ll find: Water quality updates, including the latest on harmful algal blooms and invasive species Highlights from our...
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Seneca Lake Wine Trail
May 28, 2025

Seneca Lake Wine Trail Supports Pure Waters Association

GENEVA, N.Y. – For the second year in a row, the Seneca Lake Wine Trail (Wine Trail) has chosen Seneca Lake Pure Waters Association (Pure Waters) as the beneficiary of its Wine & Experience Auction, held March 21 to 24, 2025. A portion of the proceeds from the auction, totaling $3,645, will go directly to...
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